I Tried GetViktor, the AI Coworker That Lives in Slack, and It Changed My Handmade Business Workflow

I just want to make jewelry.

That is all I have ever wanted to do. I have been a silversmith since the late ’90s. I started The Wicked Griffin around 2011, and for more than 14 years, I have built this business with my own two hands. Literally.

Every single piece is handcrafted from raw materials. Lost wax casting, sawing, engraving, soldering, hammering. One piece at a time in my home studio. No employees. No team. Just me.

And honestly? It’s been incredible. Top 1% Etsy seller. Over 7,000 five-star reviews. This business supports my entire family.

But here is the part nobody really tells you about running a handmade business in 2026.

Making the product is maybe 30% of the job.

The other 70% is social media, email marketing, Facebook ads, SEO, Google Analytics, website optimization, copywriting, customer service, bookkeeping, content planning, CRM cleanup, and a hundred little admin tasks that somehow pile up overnight.

I did not start this business to stare at an analytics dashboard.

I started it because I wanted to create beautiful things with my hands.

And I think I might have AUDHD. I am not diagnosed, but if you know, you know. Forty-seven browser tabs open. Twelve half-finished tasks. Knowing exactly what needs to be done but feeling so overwhelmed by the mountain of it that you end up doing none of it.

The guilt of knowing you should be working on your email marketing strategy while your hands are itching to pick up a file and start carving wax.

I was drowning in the business side of my business.

And then I found Viktor.

What Is Viktor?

Viktor is an AI coworker that lives in your Slack workspace.

I need to be clear about something upfront: Viktor is not ChatGPT. I use ChatGPT too, and it is great for brainstorming, editing, and working through ideas. But ChatGPT is like asking a really smart friend for advice.

Viktor is different.

Viktor is an AI coworker. It lives in Slack, connects to your business tools, remembers your preferences, and helps execute real work across your business.

That is the part that made me pay attention.

Most AI tools give you output. A caption. A draft. A prompt response. A list of ideas.

Viktor gives you output too, but it also connects to the apps you already use, pulls information from them, and helps you move things forward. It is closer to an AI employee than a chatbot.

And for a one-woman handmade business, that difference matters.

Viktor lives right inside my Slack workspace, so I can talk to it the same way I would message a real team member.

How Does Viktor Work Inside Slack?

Viktor lives inside Slack, so I talk to it the same way I would talk to a team member.

I created a channel called #current-steps.

Then I told Viktor:

This is my home base. Tell me, in order of priority, what needs to be done. I’ll go do it, come back, say done, and you give me the next one.

That one decision changed everything.

Instead of staring at a mountain of 50 tasks and feeling paralyzed, I have one task.

Do it.

Come back.

Say “done.”

Get the next one.

That workflow has done more for my productivity than any planner, app, spreadsheet, or color-coded system I have ever tried.

It feels like having a project manager inside Slack who understands my business and does not get annoyed when I need things broken down into smaller pieces.

For my brain? That is everything.

My #current-steps channel is where Viktor gives me one task at a time so I don’t have to stare at the whole mountain.

Is Viktor an AI Tool or an AI Coworker?

I have used a lot of AI tools.

Most of them are reactive. You give them a prompt, they respond, and then you figure out what to do with the response.

Viktor feels more proactive.

Viktor is an AI coworker because it does not just sit there waiting for me to come up with the next perfect question. It can observe patterns, analyze data, propose next steps, and help me keep the whole pipeline moving.

It can help draft content, review performance, spot broken tracking, organize scheduled tasks, and connect the dots across different parts of the business.

That is why “AI coworker” feels more accurate than “AI tool.”

A tool waits for you to use it.

A coworker helps carry the load.

What Integrations Did I Connect to Viktor?

I connected more than 22 integrations.

That included Instagram, Facebook, WooCommerce, WordPress, Meta Ads, Google Analytics, Google Search Console, Stripe, PayPal, Google Business Profile, Pinterest, Canva, Notion, Google Sheets, Gmail, and more.

The integration side is where GetViktor started to feel different from a normal AI app.

When your AI can see your actual business data, it can give you contextual help instead of generic advice.

It can look at your website traffic.

It can look at your email performance.

It can look at your ads.

It can look at your content.

It can look at your products.

Then it can help you figure out what needs to happen next.

That is where the magic was for me.

Not fake magic. Not “manifest your dream business” magic.

More like, “Hey, your highest-traffic blog posts are sending thousands of people to your site and none of them have product links” magic.

Painful. Useful. Slightly horrifying.

>> Try Viktor here and get 10,000 free credits 🫶🏻

The real difference is that Viktor connects to the tools I already use, so it can work with my actual business data.

What Did Viktor Do in the First 24 Hours?

I was skeptical when I signed up.

Another AI tool promising to change my life? Sure.

But within the first day, Viktor had already done more than I had done in a month.

It created a full week of social media content for both Instagram and Facebook using my real product photos from my shop. Not AI-generated images. My actual products.

It discovered that my Google Analytics ecommerce tracking was completely broken. Zero purchases were being tracked. I had no idea.

It found that 11 out of 12 of my highest-traffic blog posts had zero product links. These posts were bringing in more than 4,000 organic clicks per month, and there was no clear path for those readers to buy the Norse jewelry I make.

It installed and verified the Meta Pixel on my website.

That was Day 1.

I sat there looking at my Slack workspace thinking, “Wait. I have been leaving money on the table for years?”

That is the thing.

These are not problems I was going to catch on my own.

I am a jeweler. I do not naturally think about pixels, attribution windows, ecommerce tracking, or conversion paths. I just knew sales were not growing the way I wanted them to, and I could not figure out why.

This was one of the first moments where I realized Viktor was catching problems I never would have found on my own.

Can Viktor Help With Social Media Automation?

Social media used to eat up hours of my week.

Coming up with post ideas. Writing captions. Finding hashtags. Figuring out timing. Trying to stay consistent. Pretending I was going to batch content on a Sunday like a functional person.

It was exhausting.

And for someone whose brain already has trouble with consistency and routine, social media was usually the first thing to slip.

Viktor now creates a full weekly social media calendar for me. Themes, captions, hashtags, timing, and product angles.

It ties my blog content into product stories.

I have over 223 posts on Norse mythology, folklore, Celtic traditions, rune history, and pagan topics. Viktor uses that existing content and connects it to the jewelry I already make.

A post about the Wolpertinger pendant becomes a Bavarian folklore lesson.

A post about the Helm of Awe becomes a story about Viking protection magic.

A post about the Alice in Wonderland ring becomes part of a larger brand story.

And here is what I love: it uses my real product photos.

When I first signed up, Viktor tried to generate AI images for posts. I said absolutely not. My brand is handmade, and my customers would see through AI images in a second.

Viktor listened, remembered, and never did it again.

Viktor drafts the caption, hashtags, and posting plan, but I still approve everything before it goes live.

How Does Viktor Learn Your Brand Voice?

This is where Viktor surprised me.

It learned my copywriting rules.

No em dashes because they make copy feel AI-written.

Never say “link in bio” because Instagram does not like that.

Never mention prices because they change and customers get upset.

Do not over-describe my making process because competitors use it to copy my techniques.

Keep CTAs simple and casual.

It remembers all of this.

Every single time.

Nothing posts without my approval, either. Every post gets presented to me first in Slack. I review the caption, the image, and the hashtags. I approve or reject. Then it publishes.

The mental load of social media went from a constant source of guilt to a notification I can review with my morning coffee.

That alone would have been worth it for me.

What Happened When Viktor Looked at My Email Marketing?

I have nearly 10,000 email subscribers.

I have spent years building that list through giveaways, opt-ins, my Etsy customer base, and my website.

But being consistent with emails? Knowing what to write? Having a strategy behind it?

That was always where I fell short.

Viktor set up an entire content calendar system. Every week, it drafts seven daily emails and two conversion-focused blog posts. The blog posts are created as WordPress drafts for me to review and publish.

It even built a custom connection to my email marketing platform so it could pull stats automatically.

My first email marketing report showed a 43.9% average open rate. The benchmark was 30%.

It identified my best campaign, a hand fasting email that hit a 66.8% open rate.

It flagged my worst performer and explained why the subject line did not land.

Then I asked Viktor to rewrite my three abandoned cart emails.

The old ones were generic and bland.

Viktor rewrote all three in my voice. Personal. From Jacqueline. Not from “The Wicked Griffin Team.” It used real scarcity, like the fact that every piece is handcrafted one at a time and I can only take so many orders before the queue fills up.

No fake countdown timers.

No weird pressure.

Just honest email copy that comes from me.

Just one page of the weekly PDF Viktor will send me to help with daily email marketing.

Did Viktor Find Problems on My Website?

Yes.

And this one still makes me a little sick to think about.

I asked Viktor to do a full conversion audit of my website. It reviewed the homepage, shop page, product pages, cart, checkout, about page, footer, and mobile experience.

It found 21 separate issues.

Some of them were embarrassing.

Every single product page had a tab called “Custom Tab” that showed Latin placeholder text. Lorem Ipsum. Default theme content that was never removed.

Any customer who clicked it saw gibberish.

I had no idea it was there.

My homepage “Featured Products” section had Lorem Ipsum in the subtitle too. Right there on the front page.

There was no meta description on the homepage, so Google was guessing what to show in search results.

There was no “Shop Now” button in the hero section, so visitors who did not scroll had no clear path to buy.

Product variation labels were abbreviated Etsy import codes instead of real words.

Things like:

WhitBronz+SteelChain

instead of:

White Bronze + Stainless Steel Chain

And my website displayed zero product reviews, despite the fact that I have more than 8,000 reviews on Etsy.

Every product page said “Reviews (0).”

Lovely.

Very professional.

Definitely not the kind of thing that makes me want to crawl under my workbench.

>> Try Viktor free with 10,000 credits →

What Viktor Did That No One Else Could Fix

This is the part that made me sit back and think… okay, this is different.

Over the past few years, I have had two different IT guys go into my dashboard and my Google Analytics to look at a problem I had been having.

Both times, I was told it was fixed.

It was not fixed.

And the frustrating part was that I did not even know how to explain the problem properly. I just knew something was wrong. I knew the numbers were not lining up. I knew tracking was not working the way it should. But I am not a developer. I am not an analytics expert. I am a jeweler who knows enough to know when something feels off, but not always enough to know what the actual issue is.

Viktor got in there and within minutes knew what was wrong.

Then he fixed it.

Like it was easy.

That is the part that still blows my mind. I had paid actual humans to look at this. People who work in IT. People who told me the problem was handled. And then this AI coworker inside Slack looked at the same mess and found the issue almost immediately.

And that was not even the wildest thing he did.

Just today, Viktor helped me do something I honestly did not think was possible.

There is not a clean, simple plugin or service that lets you import Etsy product reviews into WooCommerce and accurately match those reviews to the correct products on your website. I am sure you could do it manually, one by one, if you had the patience of a saint and absolutely nothing else to do for the next several months.

I do not have several months.

I have orders to make, kids to raise, emails to send, a website to run, and a business that does not pause just because I need to solve one ridiculous backend problem.

Viktor had me download a series of CSV files. Then he compiled the data, compared the Etsy products to the products on my WooCommerce site, and mapped the reviews to the correct products.

The big problem?

I do not have SKUs set up properly.

So this should have been a nightmare.

There was no perfect little matching system where everything lined up neatly. But Viktor was still able to figure out which product on Etsy matched which product on my website.

Some reviews were lost in the process. Around 4,000 of them. And honestly, I do not even care because some of those products are no longer offered, some data did not match cleanly, and some listings probably had issues that were not worth chasing.

But Viktor got 3,500 Etsy product reviews imported onto my website.

Three thousand five hundred.

Onto my own website.

If I had tried to do that by hand, it probably would have taken me months. I am not exaggerating. Months.

And the part that took 30 minutes was mostly the import itself. The clicking the button, waiting for the system to process everything, and letting WooCommerce do its thing.

Viktor did the hard part far faster than that.

That is the kind of thing I mean when I say this is not just an AI tool. This is not “write me a caption about my product.” This is not “give me ten ideas for an Instagram post.”

This was real business work.

Messy, annoying, technical, time-consuming business work.

The kind of work that sits on your to-do list for years because you know it matters, but every time you look at it your brain just says, “Absolutely not.”

Viktor did it.

Viktor Can See the Whole Business Instead of One Tiny Piece

The other thing Viktor can do that no random plugin, app, or freelancer has ever done for me is take a holistic view of my business.

That sounds fancy, but what I mean is this:

Viktor can look at everything together.

My website.

My Etsy shop.

My email marketing.

My blog traffic.

My ads.

My analytics.

My Google Search Console.

My WooCommerce products.

My customer journey.

My weak spots.

My actual priorities.

And then it can help me figure out what needs to happen next.

Not based on some generic “small business checklist.” Not based on what some random marketing guru says I should be doing. Based on my actual business, my actual data, and what is most urgent right now.

That priority list changes as work gets done.

If I fix one thing, the next priority shifts.

If Viktor fixes something, the next priority shifts.

If we discover that a bigger issue is hiding underneath the original issue, the game plan changes again.

That is huge for me because I am not short on ideas. I am not short on things I could be doing. I am drowning in things I could be doing.

What I need is someone to tell me which thing matters most right now.

Viktor does that.

And it does it based on the real state of my business, not some vague productivity advice that sounds nice and means nothing.

Viktor Built a Custom Bridge for FluentCRM When No Integration Existed

This one might be my favorite.

I use FluentCRM, which is an email marketing plugin for WordPress. It is what I use to send emails, track campaigns, monitor opens and clicks, and manage my list.

But there was no direct Viktor integration for FluentCRM.

So at first, we tried a bunch of different things to get the email stats into Viktor. Nothing worked cleanly.

And I finally said something like, “Well, I guess I will just send you screenshots every week.”

And Viktor basically said no.

Not in a rude way.

More in a “that is inefficient and we are not doing that” way.

Then he gave me code and walked me through putting it into my cPanel so he could access the email marketing stats directly.

Now Viktor can see my FluentCRM campaign data.

That means he can look at my open rates, click rates, best-performing emails, weakest campaigns, subscriber activity, and actual email marketing patterns without me manually screenshotting everything every week like it is 2007.

That is insane to me.

A normal app would have stopped at, “Sorry, no integration available.”

A normal chatbot would have told me to export a CSV.

Viktor built a workaround.

That is the difference.

>> Try Viktor here and get 10,000 free credits 🫶🏻

I Have the Data. I Just Don’t Always Know What to Do With It.

This is why I am so enthusiastic about Viktor.

I have thousands and thousands of pieces of data in my business.

Numbers from Etsy.

Numbers from WooCommerce.

Numbers from Google Analytics.

Numbers from Google Search Console.

Numbers from Meta Ads.

Numbers from email marketing.

Numbers from blog traffic.

I can look at those numbers and understand what many of them mean.

But then what?

What do I actually do with them?

How do I turn those numbers into a real plan?

How do I know which problem matters first?

How do I know whether I should work on email, ads, SEO, product pages, blog posts, abandoned carts, reviews, homepage design, or something else entirely?

That is where I get stuck.

Because I am just a jeweler.

A very capable jeweler. A business owner. Someone who has kept this thing alive for more than 14 years.

But still.

I am not an analytics department. I am not an ads agency. I am not an ops team. I am not a developer. I am not an entire team of people sitting around a conference table deciding what to do with the numbers.

It is just me.

And Viktor takes those numbers and turns them into a game plan.

That is what I needed.

Not more dashboards.

Not more reports.

Not more raw data.

I needed something that could look at the data, understand the context, and say, “Here is what we are doing next.”

For Creatives, This Is the Part That Matters

I know some people are against AI.

I understand why. I understand the environmental concerns. I understand the creative concerns. I understand the fear that everything is becoming automated and weird and soulless.

I really do.

And I hope we keep pushing for better answers, better systems, and better ways to use this technology responsibly.

But AI is not going away.

And if you are a creative business owner, I think there is a real risk in refusing to use tools that could help you survive.

Because the truth is, Viktor is not replacing my creativity.

It is giving my creativity room to breathe.

Viktor is not making my jewelry.

It is not designing my pieces.

It is not carving wax.

It is not soldering silver.

It is not packing orders with my hands.

It is not building the relationship I have with my customers.

What it is doing is running the stupid numbers I do not know what to do with.

It is finding the broken tracking.

It is cleaning up the backend messes.

It is organizing the tasks.

It is watching the data.

It is helping me prioritize.

It is giving me back the time and mental energy I need to actually be creative.

And that is why this feels so different from every other tool I have tried.

Viktor is not taking the handmade part out of my handmade business.

It is helping me protect it.

How Did Viktor Fix My Tracking and Ads?

The biggest fix was my purchase tracking.

My Meta Ads pixel was not tracking purchases. At all.

Viktor discovered that the plugin was silently failing. It was marking purchases as “tracked” in the system, but the actual purchase data was never reaching Meta.

Every ad dollar I had spent was flying blind.

Meta could not tell if my ads were making sales because the purchase event never fired.

Viktor dug into the problem, traced it through multiple layers of plugins and settings, and wrote a custom server-side PHP snippet that sends purchase data directly to Meta’s API.

No dependency on the customer’s browser loading a thank-you page.

No waiting for a fragile plugin to cooperate.

It worked for PayPal, Stripe, and my other payment methods.

Then Viktor backfilled two missed purchase events totaling $911 in revenue that Meta had never seen.

It caught that my GA4 ecommerce tracking was broken too.

These are invisible problems that cost real money every single day.

And I would never have known unless someone checked.

>> Try Viktor free and get back to creating →

Can Viktor Build an Ad Campaign?

I had 35 old paused campaigns in my Meta Ads account from years of boosted posts.

Broken audiences. Wrong attribution settings. Old experiments. Random clutter.

It was a mess.

Viktor ran a full audit, archived the dead campaigns, cleaned up the clutter, and fixed my attribution window from 1-day click to 7-day click.

Then it built a brand new Sales campaign from scratch.

Proper structure.

Campaign Budget Optimization at $10/day.

Broad targeting.

Optimized for purchases instead of vanity metrics like clicks or impressions.

It used my Alice in Wonderland ring, my current #1 Etsy bestseller, as the lead ad. Then it added a brand story ad as the second creative.

Two creative ads in one ad set, so Meta can allocate budget to whichever one performs better.

This is my family’s income.

Every dollar I spend on ads matters.

Viktor did not tell me to throw $100/day at ads for the sake of “testing.” It started at $10/day and worked within my actual reality.

I know how to make and run ads…but do I have time for it? Nope! Viktor got this running and in less than 24 hours I already have 4 add to carts.

What About the Boring Business Tasks?

This might be where Viktor is most useful.

Nobody wants to update their Google Business Profile.

Nobody wants to check analytics.

Nobody wants to write weekly reports.

Nobody wants to monitor reviews.

Nobody wants to maintain the admin side of a small business after a full day of making products, answering customers, packing orders, and being a parent.

Viktor set up weekly product showcase posts on my Google Business Profile, daily review monitoring, and monthly performance insights.

Every Monday, a weekly report drops into Slack.

It includes website traffic, revenue, top-performing content, Google search rankings, email marketing stats, Meta Ads performance, and Etsy comparisons.

All in one place.

My big goal for 2026 is to make my website convert as well as my Etsy shop. Every website sale means more profit because I am not paying Etsy fees.

Viktor tracks this every week, so I know where I stand.

That is the kind of automation I actually need.

Not flashy.

Not dramatic.

Just the work that keeps the business moving.

Why the Current-Steps Workflow Helped My Brain

This is the part that matters most to me.

If you have ADHD, AUDHD, or a brain that freezes when there are too many options, you know this feeling.

You know what needs to be done.

You can see the whole mountain.

But seeing the whole mountain makes you freeze.

Then you feel guilty about freezing.

Then you procrastinate because of the guilt.

Then the mountain gets bigger.

The #current-steps workflow broke that cycle.

One task.

That is all I see.

Viktor tells me the highest priority thing. I do it. I come back and say “done.” It gives me the next one.

I never have to look at the whole mountain.

I only have to take the next step.

And unlike a human project manager, Viktor never gets frustrated. It does not sigh when I ask the same question twice. It does not judge me for needing things broken down into smaller pieces.

It just helps me keep moving.

For the first time in 14 years, I do not feel like I am running this business completely alone.

Is Viktor Perfect?

No.

I want to be honest about that.

Viktor made mistakes.

There was a moment during the Meta Pixel setup where it asked me to do something we had already done two days earlier. It forgot. I had to remind it.

It sent me on a goose chase with a plugin that turned out to be useless.

It burned through credits fast on Day 1 before I set clear expectations about efficiency.

The credit system takes some getting used to, and if you are not intentional, you can blow through them.

Some things still require me to log into WordPress and click buttons myself. Viktor cannot access my admin panel directly for everything. But it gives exact step-by-step instructions, so I am not figuring it out alone.

And it is not replacing my creativity.

It cannot make jewelry.

It cannot replace the part of my business that is me.

It handles the infrastructure so I can focus on the art.

That is what I wanted.

>> Try Viktor here and get 10,000 free credits 🫶🏻

What Did Five Days of Viktor Actually Produce?

I had been using Viktor for five days when I looked back at what it had already helped me accomplish.

Here is the actual output:

• 5 social media posts created and published across Instagram and Facebook
• 7 high-traffic blog posts updated with product CTAs
• 4,600+ monthly sessions now seeing products
• 12 product descriptions rewritten and pushed live
• 3 abandoned cart emails completely rewritten
• 7 daily email drafts per week
• 2 conversion blog post drafts per week
• 1 Meta Ads sales campaign built from scratch
• Purchase tracking fixed with a custom server-side solution
• 2 missed purchases backfilled, totaling $911 in revenue
• GA4 ecommerce tracking fixed
• Meta Pixel installed and verified
• Full website conversion audit with 21 findings
• 5 website issues fixed the same day
• Full Meta Ads account audit
• Full email marketing report with recommendations
• Google Business Profile automation set up
• Weekly business dashboard reports automated
• Custom FluentCRM email stats bridge built and deployed
• 35 dead ad campaigns archived
• Content calendar system designed and activated

All of this in five days.

While I was still making jewelry and running the actual business.

Who Is GetViktor Best For?

GetViktor makes the most sense if you are a maker, creator, service provider, or solo business owner who is great at the actual work but drowning in everything around it.

You might be amazing at your craft and completely overwhelmed by content, email, analytics, ads, SEO, website updates, and backend business tasks.

Maybe you have tried hiring VAs or freelancers and it did not work out.

Maybe it was too expensive.

Maybe they did not understand your brand.

Maybe you never even got around to hiring someone because that became another overwhelming task on the list.

For me, Viktor works because it learns the business, remembers my preferences, and helps execute.

It is not another course.

It is not another PDF checklist.

It is not advice I have to turn into action alone.

It helps with the work.

I Am Not Going Back

I have been running The Wicked Griffin alone for more than 14 years.

For the first time, it does not feel like I am alone.

Viktor knows my brand, my voice, my goals, my products, my weaknesses, and my strengths.

It catches things I would never catch.

It does the work I would never get around to.

It breaks the mountain into one step at a time.

I can sit at my bench now. I can carve wax, hammer silver, set stones, engrave tiny caterpillar scenes onto rings, and actually make the things I started this business to make.

And while I am doing that, my social media is being handled, my email campaigns are being drafted, my ads are being checked, my website problems are being found, and my business data is being tracked.

I am not going back to doing it all myself.

I cannot.

And if you have questions about my experience, reach out. I am happy to talk about it.

I am just a one-woman jewelry shop who accidentally found the best coworker I have ever had.

…Jacqueline
The Wicked Griffin

Quick Takeaways

• Viktor is an AI coworker that lives in Slack and connects to real business tools.
• The biggest benefit for me was the #current-steps workflow.
• It helped with social media, email, ads, analytics, website fixes, and reporting.
• It found broken purchase tracking I never would have caught on my own.
• It helped turn scattered business tasks into a clear step-by-step process.
• It is not perfect, but it has already saved me hours of work.
• For a solo handmade business owner, having an AI coworker inside Slack feels completely different from using a normal chatbot.

>> Try Viktor here and get 10,000 free credits 🫶🏻